Bait-and-Switch

This tactic involves the evangelist to lure in marks by advertising something unusual or benign, for example, free water on a hot summer day, then reveals to potential prospects that the water is available only if they answer a question. The goal of the bait-and-switch is to convince some marks to stay and be subjugated to their witnessing.

Here are some examples of popular use of bait-and-switch

- Hell houses

- Any stand at a county fair done by an evangelical church that offers a freebie.